Project Asharikandi was a very prominent project in my student career. I was awarded the opportunity to visit the world famous terracotta toy cluster on behalf of Export Promotion Council for Handicrafts due reference from my university National Institute of Fashion Technology.
Here, I was given the job of on field data collector of 15 selected artisans for the development of individual e-commerce sites and virtual exhibition booth for ‘The India Toy Fair 2021' under PMO ‘Vocal for local' scheme. I was also tasked to click profile photographs (Front, Back, Left & Right) of 20-25 products each artisan to list on the websites. I was tasked to click photographs of the work process, people, culture and the individual artisans' profile pictures for verifying identity purposes. I was also tasked to create a video film for each of the artisans to promote their virtual stalls over social media.
All the raw data was collected, filmed and photographed in six days span where I enjoyed the stay with the netizens. I drove a total of 1500 km up and down from my hometown to complete this awesome project!
The whole project spanned for a period of three months from January to March 2021 including the post production and backend works which lasted even after the end of the fair. You can read about the entire story and my experience over at my Medium blog @kashyapine!